Mario Gerosa, known as Frank Koolhaas on Second Life, will be presenting his new book, "Rinascimento virtuale" on Friday 11 April 2008 at noon SLT (9pm italian time), in the Toscana sim, in Second Life http://slurl.com/secondlife/toscana/85/215/105. The book, which has been published in Italy, is about the art generated in social network, avatar branding, grassroot culture, virtual tourism and much more.
For the occasion, a contest will be open to all SL residents, called "Second Renaissance." The competitors must create one or more pics (max 3) inspired by famous Renaissance paintings, with the photos being entirely taken in SL. The avatars should take poses and situations by famous masters like Botticelli, Leonardo, Michelangelo, Raffaello.
Submissions are due by 3 pm slt, Thursday, April 10 (midnight Italian time) and must be submitted in .jpg format, no larger than 250 kB, to firstname.lastname@example.org. The submissions will be shown during the presentation on April 11. The jury wil be comprised of Mario Gerosa, journalist and writer; Mirko Lalli marketing and communication officer of Fondazione Sistema Toscana; and Sergio Tossi, gallery owner and curator of contemporary art exhibitions in Florence, Italy.
The three top pieces will receive these prizes:
1st prize: Weekend in a Tuscany agriturismo offered by B&B LA VILLANELLA (http://www.villanella.it, email@example.com - 0575.48394). Winner to provide their own transportation.
2nd : 5 books by Meltemi, shipping prepaid
3rd: 3 books by Meltemi, shipping prepaid